Objective
The project aimed to develop a compelling brand identity for Pheromone Traps, emphasizing its innovative approach to pest control, sustainability, and harmony with nature. The branding needed to resonate with environmentally conscious consumers and stand out in a competitive market.
Challenges

• Communicating the technical functionality of pheromone traps in an accessible and appealing way.
• Balancing the scientific aspects of the product with an inviting and eco-friendly brand image.
• Creating a cohesive visual language that reflects innovation and sustainability.

Results

• The branding successfully positioned Pheromone Traps as a modern, eco-conscious solution.
• Received positive feedback for its approachable yet professional image.
• Enhanced marketability, resulting in increased consumer interest and engagement.

The branding for Pheromone Traps highlights the importance of aligning visual identity with core values. By focusing on sustainability, innovation, and simplicity, the project created a strong brand that resonates with environmentally aware audiences and strengthens the product's market presence.